I recently read an article proclaiming social media was changing publishing by putting power in the hands of individual authors for the marketing of their books. Is that true? I don’t feel powerful but increasingly I feel responsible. With the plethora of avenues open to writers to self-publish, what chance does a new author have to capture an audience while competing with the gazillion other books out there?
My favored hope of promoting my recent and upcoming releases is through blogging. Merriam-Webster defines a blog as “a web site that contains an online personal journal with reflections, comments, and often hyperlinks.”
The vague description fits what you find on blogs. They vary in length from a few sentences to lengths equal to multiple pages. Some are updated daily, weekly or even less often. Most ‘experts’ suggest a minimum of once per week.
The content varies as much as the frequency and length. I know some writers who use their blog only to promote their own works. Others do lots of interviews or have guest appearances to assist other writers in their promotion. Most blogs I frequent do promote their own works, works of others but also write numerous posts I find education and instructive in ways to help my writing career. Still others offer interesting tidbits on a wide variety of things such as ranch living, certain TV shows, herbs and green living, and some just make me laugh. Professional blogs can offer lots of clues and advice to help writers in their careers.