I attended the Pennwriters Conference this past weekend. Super conference. For me one of the best parts was Jonathan Maberry's pre-conference workshop on social marketing. As you all know he's a high-energy guy (writes ten hours a day - 50 minutes writing, 10 minutes social marketing each hour.) Whew. No wonder he's a New York Times Best selling author.
He believes you (the author) are the brand and not your book. Author needs it all. Facebook, twitter, Linked in, website, blog. He links his facebook, twitter, linked in.
Facebook: Use the event page for your book. For profile, need photo plus short bio plus Free lance Writer. Recommends picking the top 50 authors in your genre and friending them. Can review and comment on each others books. Once readers goes to their facebook page, they will see You!!!!
A blog is important. Nothing to say? Post an interesting link with a short comment. Also he has a number of questions he uses to interview other authors. Keeps him active on the scene without a super amount of work. Give out free stuff to readers of blog. Contests - maybe naming a character. He puts his blog into website. Links his blog to agents, reviewers and other authors.
He mentioned Backspace message board. Check it out.
Twitter: Be sure to friend libraries, bookseller, other bloggers.
Linked in. Organizations are critical. I'll talk more about it on my next post.
I'm sure I missed a bunch of stuff and hope others will add their thoughts.